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Pan Africa Data
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September 2026 · Issue 01
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01 · The platform
Sub-national. City-level. Proprietary.
Africa data is hard to find. Once you find it, it's hard to clean, hard to compare across countries, and almost impossible to get below national level. Pan Africa Data is one platform that solves all three — 54 African countries at national level, 49 with proprietary sub-national income modelling, all on quarterly updates.
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2,044
Localities /
suburbs
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100+
Indicators
per country
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What actually makes it different
The sub-national income layer is not aggregation. Oxford Economics Africa, Tellimer, EMIS, and the AfDB stop at country level. Pan Africa Data extends the picture two layers down — to functional cities and localities — using a proprietary income-distribution model built on 25 years of African market experience.
Five income classes — Marginalised, Low, Middle, Upper-middle, High — mapped to World Bank thresholds. Historical from 2000. Forecasts to 2035, anchored to World Bank MPO projections.
Full methodology is public. Validation section (Section 9) covers WB MPO calibration match (44/51 exact), WUP2025 city-population pass-through (170/170 rows), and country reconciliations for Angola, Egypt and South Africa.
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Plans
Every subscription now includes sub-national.
As of this month, Professional, Teams and Corporate all include city and locality-level income data — no separate purchase required.
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Trial
Exploratory · no card required · 3 sample countries
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Free · 7 days
100 cells
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Professional
Individual analysts · 1 user · 3 API keys
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$299 / mo
3,500 cells
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Teams
Boutiques, NGOs, investment firms · 5 users · 10 API keys
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$699 / mo
or $6,990/yr · 9,040 cells
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Corporate
DFIs, Big Four, asset managers · 15 users · 20 API keys · PO terms
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$1,499 / mo
or $14,990/yr · 22,600 cells
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Enterprise
Custom data requests · dedicated account manager
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Custom
By quote
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Prefer to pay by the cell? On-demand at $0.10 per historical cell, $0.15 per forecast or sub-national cell. Minimum $1.00. Full pricing page →
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02 · Market intelligence
Three countries. Three different playbooks.
Over the past three weeks we've published the 2025 middle-class picture for Nigeria, Ethiopia and Kenya. If you're a strategist sizing an African opportunity, the takeaway isn't "Africa is growing." It's that the currency regime is now shaping the USD business case more than the underlying real economy — and it's shaping each of these three countries in a completely different direction.
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Nigeria
The market halved in dollars. It's about to double in people.
GDP per capita in USD fell from $2,586 in 2015 to $1,224 in 2025 — a 53% fall driven by the naira's collapse, not by the real economy shrinking. Middle-class households will grow from 4.8M to 10.5M by 2035 (+118%). Lagos alone holds 960k of those households — the biggest single-city middle class in West Africa.
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Top 3 cities · Middle Class Households 2025 → 2035
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Lagos
960k → 1.53M
+59%
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Abuja
118k → 232k
+97%
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Ibadan
91k → 180k
+98%
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Strategist's takeaway: If your Nigeria market model still uses 2019 USD figures, you're planning for a market that no longer exists. Rebase from 2024. Size consumer demand in PPP, not USD. Buy on IRR discipline, not top-line dollar GDP.
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Ethiopia
Fastest middle-class growth in the region. And a category of one for Addis.
USD per capita ran from $598 in 2015 to $1,134 in 2024, then dropped 29% in a single year to $806 after the July 2024 birr float. But middle-class households grow from 4.8M to 11.7M by 2035 — a 144% increase, the highest of the three. Addis holds 504k middle-class households: 11% of the national middle class in a country of 135 million.
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Top 3 cities · Middle Class Households 2025 → 2035
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Addis Ababa
504k → 1.04M
+106%
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Hawassa
36k → 139k
+285%
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Adama
29k → 70k
+144%
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Strategist's takeaway: Ethiopia is a growth-story bet, not a stability-story bet. Concentrate in Addis — everywhere else is still a coffee-belt long tail. Anchor local prices in birr, not dollars. And don't extrapolate 2024's dollar snapshot forward: the FX shock is now in the base.
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Kenya
Overtook Nigeria on USD income last year. First time in a decade.
Kenya defended the shilling while Nigeria and Ethiopia devalued. USD per capita grew from $1,489 to $2,375 (+59%) over the decade. Middle-class households grow from 2.4M to 3.4M by 2035 — only +39%, the slowest of the three, but Nairobi alone holds 32% of the national middle class (780k households) — one of the most concentrated capital-city middle-class markets in Africa.
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Top 3 cities · Middle Class Households 2025 → 2035
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Nairobi
780k → 1.02M
+30%
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Mombasa
114k → 146k
+28%
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Kisumu
29k → 51k
+77%
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Strategist's takeaway: Kenya is a slow-and-steady play — USD-real, low FX risk, but with a fraction of the ceiling that Nigeria and Ethiopia offer. Nairobi is the entire addressable market for premium categories; the rest is distribution, not demand.
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One page. Three trades.
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Nigeria |
Ethiopia |
Kenya |
| USD/pc change 2015→2025 |
−53% |
+35% |
+59% |
| Middle Class Households growth 2025→2035 |
+118% |
+144% |
+39% |
| Capital city Middle Class Households share |
20% (Lagos) |
11% (Addis) |
32% (Nairobi) |
One dataset, one afternoon of work, three unambiguous playbooks. That's what the platform is for.
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03 · How it works
From sign-in to spreadsheet in under two minutes.
No password. No sales call. No procurement paperwork to see the data. Everything a subscriber does — the dashboard, the download tab, the API — is designed to get you to the answer, not to the interface.
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1
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Sign in with a magic link
Enter your email. Click the link that lands in your inbox. You're in. No password to lose, no SSO integration to set up. Trial keys are issued the same way — instant.
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Query the live data explorer
Pick a country. Pick a geographic level — national, city, locality. Pick an indicator and a year range. See the answer immediately in the browser. Try it free without signing up on Lesotho, Cape Verde and Eswatini.
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3
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Download from the Download Data tab
Bulk export as Excel or CSV — with data-quality flags attached to every row. Each cell counts against your monthly allowance; the dashboard shows real-time cell usage so you're never surprised at renewal.
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Automate with the REST API
Generate an API key in your dashboard — 3 keys on Professional, up to 20 on Corporate. Pipe the data into your models, dashboards or client decks directly. Same cell allowance covers both the browser and the API.
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Start with 100 free cells across three sample countries. No card required.
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Next month: Morocco, Tanzania, Ghana and Egypt country weeks — and the October wrap on South Africa.
The Pan Africa Data team
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